The Everyman

Animation video for the graphic design studio describing an archetype that can explain to their clients the different types of brand identity and communication. This video covers the Everyman archetype.

We had only the voice-over text as a guideline and 10 days to deliver the final animation. So, we took our pencils, started to draw on real paper, cut, scan, and animate in our computers as fast as we could. Here is the final result!

Artistic direction, illustrations, and animations: Christophe Slussareff and Michael Gimenez
Client: studio Hrivnak